BY MARK KANE/SPLATUS AUSTRALIAThe company has unveiled a new line of automotive headlights designed to mimic the iconic “Led Zeppelin” logo on electric vehicle headlights.
The headlights will be available in the first half of 2020 and will include “LedZeppelin” in the rear light, “Led” in front and “ZEPHYR” in rear.
The Led Zeppelins logo is a popular one, but there are other car-related vehicles with the same symbol that also have LED headlights.
Audi is looking to mimic those iconic cars with the new LED headlights, according to a statement from the company.
“The goal was to create a logo that can be seen on cars in any light, and we achieved this with a range of different LED technologies.
For this purpose we chose LED as a technology to achieve this aim,” the statement said.
“The unique shape and colour of the Led Zepper logo are a trademark of the band, and the company also uses the logo on the car body.”
We have always been inspired by the music, so we wanted to bring the ‘Led Zepper’ trademark to a wide audience.
“The Led Zephes logo was first used on a car in 1963 and has since been used on cars, trucks and other vehicles.
The carmaker also launched a car-focused advertising campaign for the past two years, including one featuring the logo, in which a woman talks about her journey from a “Zephenst” (song written by the late singer Jimmy Page) to a “Zeppelin”.
The car company has been in talks with the US Department of Justice (DOJ) for some time to trademark the logo for its products, according a report from Bloomberg.